Showcase
a handful of examples of decades of event, brand and project management expertise.
Reviving Gothic Legacy: Publishing Dracula with God’s Women, Good Men and Monsters Exhibition and Literary Talks.
This project was featured in the prestigious Art of Illustration exhibition at Pannett Art Gallery, followed by invitations to exhibit at York Fine Arts and the Crypt Gallery, London.
As Creative Lead and Project Manager, I directed the publishing of The Crow Emporium Press Illustrated Edition of Dracula, managing all aspects of creative development, exhibition setup, and PR strategy. Responsibilities included
Directed creative concept development and illustration curation.
Managed the publishing process including book design and layout
Oversaw exhibition design and installation at multiple venues.
Developed and executed PR and media strategy, including writing press releases.
managing scripts for promotional videos and co-ordinating national media coverage.
The project successfully delivered:
Six publishing runs of the illustrated edition.
Speaker at a sold-out session at Pannett Art Gallery exploring Stoker’s legacy, and the power of creating in collaboration.
National media coverage, including ITV News six minute spot and two major half page Yorkshire Post features.
Due to the success of the Pannett Art Gallery exhibition, received an invitation for a two-week exhibition at the iconic Crypt Gallery in London.
Whitby Literary Festival – Speaker, Moderator & Event Producer
Event Producer & Speaker: Outrageous: The Mitford Letters
This sold-out event explored the glamour, tragedy, and scandal surrounding the six Mitford sisters—icons of 20th-century Britain. I produced the entire session, collaborating with Rob Rinder and actress Bidi Iredale to bring the discussion to life on stage. My responsibilities included writing the full script and managing all aspects of production. The event featured dramatic readings and historical insights, earning outstanding feedback for its creativity and execution.
Speaker: New Blood: Stoker’s Undying Legacy
I joined Gavin Collinson (BBC writer and cultural historian) and author Amanda Mason for a deep dive into Bram Stoker’s enduring influence on literature, film, and Gothic culture. My contribution focused on Whitby’s unique role in Gothic heritage and how Stoker used Technology in his novel.
Moderator: Upon A White Horse: Peter Ross
Moderated an engaging conversation with award-winning author Peter Ross about his latest book Upon A White Horse, which celebrates Britain and Ireland’s prehistoric sites and their cultural significance. The discussion ranged from Stonehenge to Sycamore Gap, exploring why ancient places continue to captivate us today.
Impact & Reception
All sessions were highly praised by organisers and audiences, with excellent feedback highlighting the depth of content, engaging delivery, and professional production quality. The Mitford event was a festival highlight, selling out well in advance, and the Gothic and ancient sites sessions attracted strong attendance and lively discussion.
YouTube Symphony Orchestra – Sydney Opera House
Directed and fully managed the YouTube Symphony Orchestra 2011, a week-long classical music festival at the Sydney Opera House. Responsibilities included:
End-to-end event management: planning, scheduling, and execution of 24 live events.
Creative direction: immersive visual experiences with large-scale projections on the Opera House sails and Concert Hall.
Logistics & travel coordination: managed international travel and accommodation for 101 musicians from 33 countries.
Partnerships & sponsorships: secured and managed key brand collaborations.
Ticketing & audience engagement: developed and executed integrated marketing campaigns for ticket sales and global streaming.
Results:
Delivered the largest live stream in YouTube’s history at the time: 30.7M desktop streams + 2.8M mobile streams.
Sold 6,000 tickets for the Grand Finale and achieved 24 sold-out events in one week.
Positioned the event as a global benchmark for blending classical music with digital innovation.
Bell Shakespeare x Google: Shakespeare’s 450th Birthday Digital Celebration
I led the creative development and production for Bell Shakespeare’s collaboration with Google to celebrate William Shakespeare’s 450th birthday. This project combined scriptwriting for live-streamed events and video content with full event and digital production, delivering an interactive global experience that brought Shakespeare’s world to life online.
Key Highlights:
Shakespeare’s Birthday Bash – A 15-minute live-streamed party featuring iconic characters like Cleopatra, Hamlet, Richard III, and Shakespeare himself.
In Conversation with John Bell and Peter Evans – Two theatre greats discuss performance, Shakespeare, and the founding of Australia’s Shakespeare company.
Hamlet Acting Workshop: “To thine own self be true” – A video lesson exploring Bell Shakespeare’s approach to text using Hamlet’s famous speech.
International Guest Lily Cole with John Bell – Actress and founder of Impossible.com joins John Bell to talk theatre and The Globe.
Hangout in History: Elizabethan England – A playful live stream where Shakespeare and Queen Elizabeth I chat about life in the 16th century.
This collaboration showcased how traditional theatre can thrive in a digital-first environment, blending creativity, technology, and audience engagement.
Doodle 4 Google Campaign and Live Streaming Event from Antarctica
Successfully led end-to-end project management and event execution for a high-impact brand campaign Doodle4Google, including a groundbreaking live-stream event from Antarctica that reached international audiences. This initiative featured five live streams with wild Antarctic animals, engaging students worldwide through interactive Q&A sessions.
Planned and executed a nationwide B2C marketing campaign targeting schools across Australia and New Zealand, driving a 405% increase in entries over two years through strategic EDM and DM campaigns aimed at teachers and parents. Achieved participation from over 85% of schools nationwide, supported by an integrated offline advertising strategy and online/social media efforts that boosted entry spikes by 35%.
Secured strategic partnerships with leading cultural institutions such as the National Gallery of Australia, National Portrait Gallery, Auckland Art Gallery, and renowned personalities like Anne Geddes, alongside major sponsors including the Commonwealth Bank of Australia.
