Showcase
a handful of examples of decades of event, brand and project management expertise.
God’s Women, Good Men and Monsters – Art Exhibition and Publishing the Illustrated Edition of Dracula
a striking collection of illustrations inspired by Bram Stoker’s iconic 1897 gothic novel Dracula.
Featured in the prestigious ‘Art of Illustration’ exhibition at Pannett Art Gallery, York Fine Arts, and Crypt Gallery London, this series brings the timeless battle between good and evil to life. Artist Kirsty Maclennan captures the novel’s haunting suspense through vivid, atmospheric illustrations, while Christina Rauh Fishburne complements the narrative with evocative calligraphy and sketches that echo the frantic urgency of Stoker’s letters and diary entries.
As Creative Lead and Project Manager, I directed the publishing of The Crow Emporium Press Illustrated Edition of Dracula, overseeing all creative development, exhibition setup, and PR strategy. My responsibilities included managing scripts for promotional videos, crafting press releases, and coordinating national media coverage. The project achieved significant visibility, with features on ITV News and two major articles in the Yorkshire Post, cementing its cultural impact and national reach.
Whitby Literary festival
YouTube Symphony Orchestra – Sydney Opera House
Directed and fully managed the YouTube Symphony Orchestra 2011, a week-long classical music festival at the Sydney Opera House. Responsibilities included:
End-to-end event management: planning, scheduling, and execution of 24 live events.
Creative direction: immersive visual experiences with large-scale projections on the Opera House sails and Concert Hall.
Logistics & travel coordination: managed international travel and accommodation for 101 musicians from 33 countries.
Partnerships & sponsorships: secured and managed key brand collaborations.
Ticketing & audience engagement: developed and executed integrated marketing campaigns for ticket sales and global streaming.
Results:
Delivered the largest live stream in YouTube’s history at the time: 30.7M desktop streams + 2.8M mobile streams.
Sold 6,000 tickets for the Grand Finale and achieved 24 sold-out events in one week.
Positioned the event as a global benchmark for blending classical music with digital innovation.
Bell Shakespeare x Google: Shakespeare’s 450th Birthday Digital Celebration
I led the creative development and production for Bell Shakespeare’s collaboration with Google to celebrate William Shakespeare’s 450th birthday. This project combined scriptwriting for live-streamed events and video content with full event and digital production, delivering an interactive global experience that brought Shakespeare’s world to life online.
Key Highlights:
Shakespeare’s Birthday Bash – A 15-minute live-streamed party featuring iconic characters like Cleopatra, Hamlet, Richard III, and Shakespeare himself.
In Conversation with John Bell and Peter Evans – Two theatre greats discuss performance, Shakespeare, and the founding of Australia’s Shakespeare company.
Hamlet Acting Workshop: “To thine own self be true” – A video lesson exploring Bell Shakespeare’s approach to text using Hamlet’s famous speech.
International Guest Lily Cole with John Bell – Actress and founder of Impossible.com joins John Bell to talk theatre and The Globe.
Hangout in History: Elizabethan England – A playful live stream where Shakespeare and Queen Elizabeth I chat about life in the 16th century.
This collaboration showcased how traditional theatre can thrive in a digital-first environment, blending creativity, technology, and audience engagement.
Doodle 4 Google Campaign and Live Streaming Event
Successfully led end-to-end project management and event execution for a high-impact brand campaign Doodle4Google, including a groundbreaking live-stream event from Antarctica that reached international audiences. This initiative featured five live streams with wild Antarctic animals, engaging students worldwide through interactive Q&A sessions.
Planned and executed a nationwide B2C marketing campaign targeting schools across Australia and New Zealand, driving a 405% increase in entries over two years through strategic EDM and DM campaigns aimed at teachers and parents. Achieved participation from over 85% of schools nationwide, supported by an integrated offline advertising strategy and online/social media efforts that boosted entry spikes by 35%.
Secured strategic partnerships with leading cultural institutions such as the National Gallery of Australia, National Portrait Gallery, Auckland Art Gallery, and renowned personalities like Anne Geddes, alongside major sponsors including the Commonwealth Bank of Australia.
